WOFEX 2024: Connectionsin the Philippines

Seara, alongside Friboi, proudly participated in the 2024 World Food Expo (WOFEX),
the largest and most anticipated food and hospitality trade show in the Philippines.
The event, held from August 7th to 10th at the World Trade Center and SMX
Convention Center in Manila, attracted a vast audience from across the industry.
At our 18 sqm booth, we showcased a range of premium products and engaged
with more than 100 client delegations. The event provided an excellent opportunity
to strengthen relationships with our key clients in the country and explore new
business prospects.
Seara at SIAL Shanghai: A Successful
Showcase
From May 28th to 30th, Seara proudly participated in SIAL Shanghai alongside several
JBS brands. Over the course of the three-day event, we welcomed more than 2,500
guests to our booth, engaging with existing and potential partners from across
China, Hong Kong, and Southeast Asia. The event generated promising leads that
we are excited to follow up on.
SIAL Shanghai, one of the largest food shows in the world, serves as a premier
global platform for food and beverage procurement. This year’s event featured
10,240 on-site business matching opportunities, with active participation from 32
Chinese provinces, municipalities, and regional government groups, all supporting
the “One Million Project” for high-quality development. The international scope of
SIAL reached new heights in 2024, with over 5,000 exhibitors from 75 countries and
regions, and 175,739 professionals attending from around the globe.
Our participation in WOFEX reaffirms Seara’s commitment to delivering quality
and innovation in the food industry, while continuing to expand our presence in the
Philippine market.