Tesco Meeting

On August 8th, Seara had a successful meeting with Tesco’s Buying Manager for Frozen Meat and Poultry. During the session, we presented an engaging and informative slideshow about Seara, showcasing our brand’s strengths and product offerings. We also conducted a tasting session featuring several of our SKU lines, which were very well received by the buyer. The presentation was highly successful, and we are now in ongoing discussions with the buyer to outline the next steps in moving forward with potential opportunities.

Between August 16th and 20th, we welcomed our Marketing Managers from In Natura Brazil, Beatriz Menderico and Eduardo Yazbek, to the UK. Along with Tais Zanetti from our Trade Marketing team, they had the opportunity to meet several retail clients and visit two factories: Moy Park – a chicken processing plant in Anwick, and Pilgrim’s – a pork processing plant in Bromborough. “These were very inspiring days for us who work in marketing. The UK market is characterized by the sale of chilled proteins, and we see a great opportunity to evolve in Brazil in this regard, with more advanced processes like those seen in our plants in Anwick and Bromborough, and more innovative product solutions,” said Bia Menderico. We are happy to have had you with us.